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When to send out mass e-mail?

September 28, 2005

That is the question that many online organizers ask themselves.  A recent study by ExactTarget says that Monday is no longer the best day to send out e-mail.  Read the full report here: http://email.exacttarget.com/pdf/Best-Day.pdf

The general rule of thumb is that you should send out e-mails Monday through Thursday to get the best results.  Their survey tries to make you think that the silver bullet to increasing your open and click-through rates is what day you send it out on. 

The best way to improve the effectiveness of your e-mail campaigns is to develop good and creative content.  No matter what day you send an e-mail out on - if you don't tell a story and make it interesting - people will not read it. 

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