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Congratulations on being named Time’s Person of the Year

December 22, 2006

This week, Time announced that “You” are the person of the year for being a part of the community on the World Wide Web.  Time’s announcement recognizes the impact that the Internet has on every aspect of our society.  The Internet is sparking a revolution that is changing politics, communications, and the way that we interact with one another. 

Time describes it best when it says, “the new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter.”

The Internet created a participation society where we can all make an impact.  The Time story highlights a few examples of how average people broke the news.  Whether it was investigating the Mark Foley scandal, Sen. George Allen’s “macaca” comment, or a soldier blogging from Iraq, our news no longer just comes from media; it can come from everyone.

This trend is shifting the power back to the people and changing the perception that we don’t have the ability to influence politics or decision makers.  Non-profits, educational institutions, and advocacy groups need to recognize the growing influence of the Internet as a tool for social change and as a vehicle to advance their agendas.

Groups can no longer afford to sit on the sidelines and take a wait and see approach because these interactive tools are too new.  The public now has an expectation that groups will engage them using these types of communication tools.  And the Internet is more than just a one-way communications tool.  The public also wants to participate in the conversation.  The more you engage them, the more engaged they will be and willing to promote your issues.

Read the full Time Person of the Year story here: http://www.time.com/time/magazine/article/0,9171,1569514,00.html?aid=434&from=o&to=http%3A//www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html

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