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Where do voters get their information?

April 11, 2007

Another recently-released study confirms the growing influence that the Internet is having and will continue to have on the 2008 presidential election.  The study, conducted by Burst Media, found that voters choose the Internet as their favorite place to get information about candidates and issues.  This study confirms the findings of a January 2007 Pew study on the same topic.

The best source of election information
Internet - 25%
TV - 21.3%
Newspapers - 17.3%
Radio - 6.9%
Magazines - 4.4%
Direct Mail - 3.3%

This study highlights the importance of developing a quality, interactive web site, not only for political candidates but for all advocacy-minded organizations.  Yet, for many organizations web sites are still an afterthought and do not receive the attention that is needed to effectively educate and engage visitors to the web site.  As public preferences shift, those that adapt will be the most successful at building support for their issue.

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