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Pretty Good for Government Work

October 30, 2007

The US House of Representatives Committee on Labor and Education has developed a mini-site explaining the benefits of the recently passed College Cost Reduction and Access Act. The web site is a great example of how organizations and institutions should get their message out in the online age. The web site features a creative video that is a parody on the commercials, an online dating site. The video is a great example of how to use humor to educate the viewer on your particular issue; in this instance, on what the College Cost Reduction Act does for college students.

The web site also allows visitors to see how much money they will personally save as a result of the law, as well as how much money students in their state may save. The web site also gives visitors tools to share the web site with others via social networking sites or tagging sites. This web site has all the important features of a good mini-site:

  1. Personalization
  2. Humor
  3. Make it easy to share


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