Online giving hub connects donors and non-profits

It's no secret that online fundraising has exploded in relevance and popularity over the past few years. The ease for donors and the cost-effectiveness for organizations cannot be overlooked. According to Barclays wealth report "Tomorrow's Philanthropist," 66% of individuals in the U.S. search for charities online.

Now, Minnesota non-profits can participate in www.GiveMN.org, a website that unites donors with likeminded organizations. In this new world where donors seek organizations to invest in rather than waiting for that organization's direct mail piece to land on their doorstep, nonprofits must be active in finding ways to connect with potential supports. GiveMN's tool allows this to happen in an easy and cost effective way. Even better than simply providing a way for donors to give online, GiveMN allows donors and the organizations they support to stay connected, providing ways for the organization to update donors on programs and initiatives they support and for donors to provide active feedback to the organizations they support.

In order to participate, registered 501(c)(3) organizations can initiate their own page on GiveMN's website. This page will contain information about the organization's mission, current programs, suggested donation amounts and links to the organization's website. This provides the potential donor with a snapshot of your organization on the same page that it prompts giving – everything the donor is looking for is housed in one easy-to-use space. Furthermore, organizations have the ability to track donations made through GiveMN.org in real time and receipts are automatically emailed to donors at the time they make their gift.

What could be easier? Every non-profit should look into creating a page at GiveMN.org because this convenient tool allows organizations to reach out to donors at the very place where donors are looking for them – online.