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Lessons Learned from Obama’s Online Strategy

July 17, 2008

Obama has done a great job with using the web to advance his campaign, and his campaigned has successfully embraced a number of best practices. For example, earlier this week there was an instructive article in the New York Times that talked about how one of the founders of Facebook is helping the Obama campaign.   

The article outlines four strategies that have helped them be successful. These strategies are useful lessons for not only campaigns, but also for nonprofits that are trying to mimic the success of Obama online efforts.


These are some great practical strategies that nonprofits and campaigns can employ to develop a more effective online strategy.


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