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Online Users are Politically Active

July 09, 2008

On Monday, Nielsen-Online released a study that found that 89 percent of web users over 18 are registered to vote. "The fact that so many Web users are registered to vote suggests that online campaign efforts will drive results at the polls," said Jon Gibs, vice president, media analytics, Nielsen Online. "Campaigns are no longer dabbling online – we expect a candidate's Web presence to be an integral part of both campaigns," he added.

This study should hopefully wake up all those campaigns out there that don't believe that the web is an important medium to engage voters. The challenge for many campaigns is to figure out how to best engage supporters and voters in this arena.


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