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New Report - Empowering Alumni and Friends to Carry Your Message to Elected Officials

December 08, 2009

Convio, Inc. and Tipping Point Strategies today announced the availability of a guide that will help educational institutions to launch effective grassroots advocacy campaigns. The guide provides practical advice on balancing direct lobbying, media relations and grassroots efforts, as well as tips on how to mobilize your community to support your institution. It is available to download at:

Topics covered include:

  • Deciding on an infrastructure
  • Staffing your program
  • Creating campus leadership buy-in
  • Identifying key stakeholders
  • Choosing an online software tool
  • Creating and launching a grassroots advocacy plan
  • Developing key messages

For educational institutions that have a grassroots advocacy program in place already, the guide provides a series of expansion strategies.

The guide also includes case studies which feature leading universities and their success at increasing advocacy with alumni and friends.


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